Tourism Consulting, travel marketing, destination marketing
Your Strategic Partner

Creative Ideation for programs, campaigns and community engagement that set you apart.

If every destination thinks they’re “foodie,” “outdoorsy,” or “full of small-town charm,” what really separates one place from another? What makes your city worth visiting? That’s where I come in. We'll uncover your competitive differences that genuinely resonate with travelers and celebrate what makes you unique.
ruidoso cvb dmo travel client ruidoso cvb dmo travel client
Services

This isn’t for destinations happy to keep coasting.

It’s for the ones ready to push boundaries and stand out for all the right reasons. It’s for the DMOs desperate for fresh ideas. Or, the CVBs that have so many ideas, but not enough time or resources to execute them.

The Anti-Agency Approach

Why Choose Us:

We’re not some huge, impersonal agency. When you work with us, you work directly with our founder who has 15+ years in the travel industry. 

Our bread and butter is small to mid-sized regional destinations that want expert strategy and big ideas without the big agency overhead.

Travel Marketing Strategies sunset north dakota

No Sky High Retainers or Minimum Billables

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No Green Account Manager Juggling 10 Other Clients

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No Middlemen, No Fluff

Contact us

Curious? Book A Free Mini Destination Audit Today.

You’ll get three personalized insights you can act on immediately and a 15-minute consultation to unpack the findings. Zero strings attached — we just love doing this and are genuinely excited to dig in.

Tell Us About Yourself:

    Testimonials

    Don’t Just Take Our Word for it:

    Real talk heard around the world. See what all the hype’s about for yourself. We love what we do.

    “I learned more from hanging out with you for one day than I did at any conference this year.”

    - Christina Lokey, Visit Beaumont

    “Can I adopt you?”

    - Stephanie Tate, Great River & Routes

    "No matter how smart AI thinks it is, we sentient beings will always be better at content. Lauren is one of those writers."

    - Lauren Drewes Daniels, Dallas Observer

    Portfolio

    Ways We’ve Worked with DMOs + CVBS:

    Our partnerships blend digital strategy, social media support, and content creation to drive authentic, high-impact storytelling for destinations. 

    Process

    How it Works:

    Step 1. Kickoff Questionnaire:

    Before we meet, each participant will be asked to complete a short survey that's designed to be a pulse check on perceptions, assumptions, and aspirations to get everyone thinking and gives me a head start on spotting gaps, opportunities, and recurring themes.

    Step 2. The Discovery Sessions:

    These collaborative sessions are where we unpack insights, connect the dots, and explore who you are, where you’re headed, and dig into themes and topics. Expect an engaging mix of strategy and storytelling that's interactive, energizing, and ideally snack-fueled.

    Step 3. Reflection and Follow-Up:

    After each session, I’ll take time to digest and reflect. Expect a few follow-up questions for clarifications or additional thoughtful as I translate insights into actionable ideas.

    Step 4. A Custom Playbook for Success:

    You’ll receive deliverable #1, a shiny new strategy doc. From there, we’ll digest the findings, decide which idea to bring to life first and outline a roadmap for next steps.
    Strategic Framework

    Our Approach:

    Travel Marketing Strategies | Tourism Consulting | Destination Development

    Identity and Intent

    Every transformation starts with reflection. A deep dive into the soul of your city might feel uncomfortable. We get it: having a real, honest conversation with an outsider isn’t always easy. But looking beyond the perspective of someone who lives and breathes your destination 24/7 is necessary and I promise it’ll be enlightening. We’ll ask questions like: Who are you? What do you offer that others don’t? How do you compare to your neighbors and similar cities? Think: part placemaking, part economic development, part brand therapy.
    Travel Marketing Strategies | Tourism Consulting | Destination Development

    From Insights to Impact

    Now comes the fun part. Turning those insights into award-winning, press-worthy strategies. Uncovering opportunities that make your destination magnetic. Whether it’s tapping into an overlooked niche, reimagining your identity, or crafting an experience travelers can’t find anywhere else, I’ll help you develop ideas that are memorable and buzz-worthy because in our world, awareness is good, but action is better. When we dig deep into what makes your place one-of-a-kind, we don’t just attract more visitors. We attract the right ones. Consistently.
    Blog

    Travel Marketing Expert Insights

    A creative hub for destination marketers and tourism pros packed with fresh ideas to attract visitors, boost engagement, and make local experiences shine from storytelling tactics and clever content campaigns to data-driven strategies.

    Destination Development is my Love Language.

    lauren durie headshot
    Who Am I?

    Lauren Durie, Travel Industry Pro

    A travel industry triple threat, I've worked on all sides of the business from lead generation for one of the very first online tour operators to pumping out 30+ articles a month and managing a team of 50 freelance writers around the world as a publisher to working in-house at a convention and visitors bureau to see from the inside out how they operate. With a master’s degree in E-business, I bring a unique blend of digital strategy that enables me to bridge the gap between brands and customer motivations with a focus on content that converts.

    Having collabed with 100+ tourism boards around the world, I know how to pinpoint what makes you different — and how to position that for success.

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    Melbourne, Australia
    (Sat - Thursday)
    (10am - 05 pm)
    Contact us